A professionally built website that engages your visitors and is consistent with your brand identity is important for your financial firm. Not only will this set you apart from your competition, but will also strengthen your credibility as a financial service provider.
Ensuring your website ticks all the boxes takes design experience and understanding of the financial sector. Below is a list of financial website design best practices that every financial firm's website should follow.
Understanding your audience
One of the most important aspects of designing a financial website is correctly understanding your audience, their needs and how you can help them. A compelling website will address the audience's concerns and provide a solution so they feel the need to contact you and engage your services.
Keeping it simple
The language you use on your website is key to keeping your visitors engaged. Using complicated, technical language may seem like a natural way to get your message across, but it will ultimately lead to your visitors getting confused and losing interest in your content.
Using images appropriately
Inserting images throughout your content will help to keep your visitors on your website. Try to select images that compliment your written content so that the images add value. Another good idea is to use images to break up written content and limit written content to small paragraphs to make it easier for your visitor to digest.
Calls to action
A call to action is an instruction to the visitor to provoke an immediate response. Use them when designing your financial website to tell your visitors what you want them to do. For example, you might want them to ‘call now', or ‘sign up’ to your newsletter. Ensure your calls to action are relevant to your content, that they are easy to find and easy to understand.
Website visitors expect to find information fast, if they can’t they will go elsewhere. Most visitors don’t have the patience to click through multiple pages on your website to find your contact information. The best place to display this information is on the contact page, as well as at the top and bottom of pages (where applicable).
Designing for mobile
Ensuring your website is compatible with mobile devices is vital. Not only does more than 50% of internet traffic now come from mobile, but Google is now penalising websites that do not have a mobile compatible design. Responsive website design ensures a consistent experience across a wide range of devices and screen sizes. We recommend all financial firms adopt responsive design as part of their website design strategy.
Are you looking to design a new website for your financial services company? If so, then we’d love to learn more about your goals and see how we can help. Get in touch with us to book a free, no-commitment consultation or call us on 0432 412 024.