A financial firm's website should be a pillar of its digital marketing strategy. Comparing your financial website to the following 5 points below will help you know if your website needs to be redesigned.
1. Mobile responsiveness
Mobile devices account for over half of all internet traffic. If your website isn’t compatible with mobile devices, you’re missing out on all those potential visitors. Google will also use mobile responsiveness as a ranking factor, so it is vital that your website is optimised for mobile devices.
2. Slow loading times
One of the biggest issues we find with older financial website designs is how slowly the pages load. Your website visitors expect your website to load quickly. Therefore in order to keep visitors on your website, it's important to have a fast website, that responds quickly when your visitors interact. Google also uses a website's load time as a ranking factor, so if your website is slow it could be negatively affecting your rankings.
3. Brand incompatibility
It's natural for your brand to develop as your financial firm grows, however it's important to ensure your website reflects these changes so your brand is consistent across all platforms. For example, perhaps your logo and corporate colours have been changed and your website still reflects your old brand identity.
Another common issue is that you may have had different designers work on your website since it was launched, resulting in inconsistencies in the font, colours or page formatting. This lack of consistency will make your site appear unprofessional and confusing to potential customers. Completing a financial website redesign can help ensure your website is consistent and cohesive giving your website visitors an enjoyable experience.
4. Difficult to update
A financial services website should be easy to update, in order to keep it fresh and relevant. If updating pages on your site has become a lengthy, complicated process, you’re wasting valuable time.
The simplest way to keep the website up to date is to use a content management system. These systems give you all the control over your site’s content and allow you to quickly make changes. Redesigning your website with a CMS can bring ease to the process of updating your website.
5. Low conversion rate
If you aren’t getting enough leads or conversions from your site, it’s likely time for a redesign of your financial website. Most of the reasons we’ve outlined on this list can contribute to poor conversion rates and, if more than one problem looks familiar, you owe it to yourself and your bottom line to update your financial firm's website.
Do you think your financial service website needs to be redesigned? If so, then we’d love to learn more about your goals and see how we can help. Get in touch with us to book a free, no-commitment consultation or call us on 0432 412 024.