Hall Road Investments
Hall Road Investments is an independent consulting firm specialising in family office clients, seeking an independent guide through the vast array of complex services required to build the investment infrastructure of the future. We were approached to design a fresh, financial website design to connect with their target audience and clients.
Design a tailor-made financial website design to engage their target audience and drive website conversions.
Ensure the website is responsive to tablets, mobiles and major browsers, as well as being fast to load.
Create an engaging financial website design that clearly demonstrates their value proposition.
Inspire trust and confidence in the brand by delivering valuable insights within a dedicated blog.
Deliver a sound financial website using proven SEO standards for a potential search engine optimisation campaign.
Motivate visitors to sign up for the newsletter by designing engaging, strategically placed call-to-actions.
A clear, concise flow
A key part of the strategy was designing a clear user flow to motivate visitors to either sign up for the newsletter or enquire by phone or email. These conversions would be completed on the contact page, designed to be clean and concise, allowing the visitor to contact the firm with ease. Lastly, we ensured the delivery of a sound financial website using proven SEO standards for a potential search engine optimisation campaign.
Highlight their value proposition
From the start, it was essential to focus on creating an engaging financial website design that clearly highlights their value proposition. We did this in part by ensuring the home page clearly outlined their three main service offerings; these offerings link to dedicated pages, which allow the visitor to learn more. We created a dedicated blog to inspire trust and confidence in the brand by delivering insights to existing and potential clients. We achieved another key goal by optimising the financial website for tablets, mobiles and major browsers, as well as being fast to load.
"Toby was efficient, great at communicating and produced a great quality website that met my specs nicely. I would have no hesitation in recommending Toby."